Art in Designer Hotels
Hotel Art makes in big impact
Art is often seen in galleries and museums worldwide. Rarely do we get a chance to see it in the hospitality industry like hotels. That’s why we were more than trilled to create this beautiful artwork for one of the Marriot hotel brands in El Segundo, California, The Fairfield Inn. The area near Los Angeles airport is a bustling area that attracts visitors worldwide. We had the amazing opportunity to really transform this wall into something new, creating new interest and excitement to all those that visit the hotel. During the process of painting this mural, we met so many people who took photos of this beautiful artpiece. We realized how beneficial it is to bring art to hotels.
Each topic deserves its own blog post. I will elaborate further in future posts but here are a few reasons why bringing art to your hotel is vital to its success! Here are a few reasons why it is important.
Aesthetics and Atmosphere:
- Art brings life, color, and visual interest to hotel interiors. It adds an aesthetic appeal, creating an engaging and visually stimulating atmosphere. Also, artistic elements such as paintings, sculptures, murals, or installations can evoke emotions, set the mood. It can reflect the hotel’s unique character and style.
Sense of Place:
- Art can be used to convey the local culture, heritage, and history of the destination. Hotels often showcase artwork that represents the region’s traditions, landscapes, or iconic landmarks. This allows guests to connect with the local community and creates a sense of place, making their stay more meaningful and authentic.
Conversation Starter:
- Art has the ability to spark conversations and create dialogue among guests. It serves as a focal point, encouraging social interactions and providing a common ground for guests to share their perspectives and experiences. Hotels can even organize art tours or events to facilitate discussions and promote engagement among guests.
Supporting Artists and Branding
- Supporting Artists and the Local Community: By displaying artworks in hotels, the hospitality industry provides a platform for emerging artists to showcase their talent. Hotels can collaborate with local artists, and galleries, promoting their work and contributing to the growth of the artistic community. Equally important, this symbiotic relationship benefits both the hotel and the artists. It fosters creativity and cultural development.
- Differentiation and Branding: In a competitive hospitality industry, art can be a key differentiator for hotels. Unique and thoughtfully curated art collections can distinguish a property from its competitors. It can make it more memorable in the minds of guests. Hotels can align their art choices with their brand identity, reinforcing their values and creating a distinct identity.
Relaxation and Engagement
- Relaxation and Well-being: Art has a profound impact on human psychology and well-being. It has been proven to reduce stress, enhance mood, and promote relaxation. In a hotel setting, where guests seek comfort and rejuvenation, art can contribute to a calming and peaceful environment. Nature-inspired art, abstract pieces, or soothing landscapes can create a serene atmosphere, helping guests unwind and recharge.
- Engagement and Education: Hotels can utilize art as a tool for guest engagement and education. Art installations or exhibits can be accompanied by informative plaques. They can have interactive elements, providing insights into the artist’s inspiration, techniques, or historical context. This adds a layer of cultural enrichment to the guest experience, encouraging them to appreciate and learn more about art.
We hope you enjoyed these tips!
BOOK OF THE MONTH
The Art of Hospitality
By: The Four Seasons Hotel
The true essence of Four Seasons lies not only in its spa manager, executive chef, concierge, florist, and countless exceptional team members working hard behind the scenes, but also in their unwavering dedication to connect with guests. They love to transform their dreams into reality on a daily basis. The remarkable paintings by artist Ignasi Monreal vividly depict these individuals and the intricate details they strive to perfect, setting Four Seasons hotels and resorts apart in a league of their own.
To sum up, we love to unite beautiful architecture with art. The impressive way that art can be integrated into buildings really brings a new meaning to monumental art forms. It’s great to be part of awe inspiring architecture and design in Los Angeles. Murals can really add a striking aesthetic to any space. If you are interested in a mural for your development Contact us today for an estimate.
JOIN OUR ART COMMUNITY
HOUSE OF DREAMERS
